We get it: when many people think about storage, they think about giant, locked storage facilities with absolutely no logistical advantage over, say, a hole in the ground. And as a business leader with mobile storage options to sell, you know that it’s hard to show people that they have more options, but that in many cases mobile storage options are ideal for their situations.
What’s a portable containment business owner to do?
The truth is, selling your customers on the idea of mobile containment isn’t as complicated as it seems.
If you’re looking to push the idea of mobile storage to your customers, then the first thing you need to do is to introduce the idea as an option. In many storage companies, portable containment is just one option among many—and too often, it gets lost in the shuffle.
Not so with your company. You’re going to show your customers the very real benefits of mobile storage and containment, including:
While it’s tempting to acquire some portable containers and push them on your customers as much as possible, sometimes, it helps to let the conveniences of portable containment speak for themselves.
That’s why it’s important to do what some salesmen call selling to the situation. What does this mean? Well, if you browse through our portable container options, you’ll realize that not all portable containers are the same—some fit for the needs of certain customers. Don’t package your own portable container options as a “one-size-fits-all” deal. Make a sincere recommendation of services based on their needs—and if portable containment like yours happens to be the best solution for them, that’s all the better.
Customers don’t only come to you for portable containment, but they often come to you with a logistical problem that needs solving. The service you provide includes portable containment, but it also includes the expertise and experience you have in addressing logistics problems over a lifetime in the business. If you want to sell portable containers, you’ll need every ounce of this experience working in your favor.
And it doesn’t hurt to have a great portable container or two to sell, either.